ADenim

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Overview

ADenim is a denim brand/line launched in 2009 by German trousers manufacturer ALBERTO. It focused on jeans aimed at younger consumers and also offered chino trousers. Drawing on ALBERTO’s expertise in trouser manufacturing, it set out to offer premium quality at prices suited to the market. Its early products were made in Casablanca, Morocco, incorporating handwork. It is positioned as one of the brands offered by ALBERTO.

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1 brands
Founded
1922
1922 Parent brand
ALBERTO Pants
Clothing

An independent spin-off line specializing in denim

ADenim is a denim line under an independent name launched by ALBERTO in 2009 and was prese

ADenim is a denim line under an independent name launched by ALBERTO in 2009 and was presented at the time as “Brand of Alberto.” Although ALBERTO itself also offers jeans, ADenim focused exclusively on denim and was positioned to serve a younger customer base and offer its own distinctive jeans proposals. Unlike ALBERTO Golf, which is aimed at golf, and ALBERTO Bike, which is aimed at cycling, it is a spin-off line specializing in denim.

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