PUMA Black Label

Country

Germany

Founded

2009

Category

Footwear / Clothing / Accessories

PUMA Black Label was a premium (luxury)-oriented sports fashion line launched by the German sports brand PUMA. It was characterized by collaborations with renowned designers such as Alexander McQueen, 三原康裕, and Sergio Rossi, and offered apparel and accessories alongside footwear made primarily with high-quality materials.

PUMA Black Label footwear combines PUMA's classic sneakers with the features and functionality of fashion trends. This new sports fashion collection presents a cutting-edge modern style.

• PUMA 1948

  PUMA Black Label was the label responsible for Sport Fashion within PUMA’s color-coded label system, and at the time of its introduction in 2009, it was applied to Black Station, Cavallino & GT, Premium Fitness, and Co-Labs. The 2011 annual report described its positioning as bringing elements of sport and lifestyle into fashion, and collaborations with Alexander McQueen, Yasuhiro Mihara, and Hussein Chalayan were also included under it. Distinct from the competition-oriented SPORT LABEL and the everyday-oriented LIFESTYLE LABEL, it served as a fashion-oriented category.

  A category for fashion collaborations rooted in sport