Tagline
Y-3 brings sport-style to the street.
Y-3 is a sports fashion brand launched in 2002 by adidas and Japanese designer Yohji Yamamoto. It combines adidas’s sports technology and functionality with Yamamoto’s design, offering men’s and women’s clothing, shoes, and accessories such as bags. The “Y” in the brand name stands for Yohji Yamamoto, and the “3” represents adidas’s three stripes. Designed at ateliers in Japan and Germany, the brand debuted at Paris Fashion Week in 2002. Centered on the fusion of sport and fashion, it pioneered the field of fashion sportswear.