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adidas by Pharrell Williams
Basic information
Overview
adidas by Pharrell Williams is a collaboration line launched in 2014 by adidas Originals and artist Pharrell Williams. Based in Herzogenaurach, Germany, it focuses on footwear and apparel. Centered on Pharrell’s “Hu/Humanrace,” it continues to release products through multiple limited-edition sneakers and collections, including the PW HU NMD and Humanrace Samba.
Concept
Humanrace（Hu） — "inspired by and in celebration of the imperfect beauty of the human spirit".
Parent brands
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adidas 1949
adidas by Pharrell Williams is a collaboration line built on a long-term partnership with Pharrell Williams, announced in 2014. Based on the parent brand Originals, it rebuilds archives such as Stan Smith, Superstar, and NMD, as well as new silhouettes, using Pharrell’s branding (Humanrace) and his materials business Bionic Yarn, and releases them in capsule collections. Within the group, it is positioned as a major example of designer collaboration, expanding the scope of expression of Originals through limited releases and joint campaigns.
A long-term collaboration line with Pharrell Williams