Five Ten

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Brand of the Brave
Five Ten is an outdoor footwear brand founded in California, United States, in 1985 by climber Charles Cole. Starting with climbing shoes, it offers products including mountain biking shoes and approach shoes. Its signature technology is its proprietary Stealth rubber, known for its high grip, and it makes performance shoes for climbing and cycling. adidas acquired the brand in 2011, and it currently operates under adidas.

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1 brands
Founded
1949
1949 Parent brand
adidas
Footwear

Specialized in climbing and mountain biking

An outdoor brand acquired by adidas in 2011, it is now part of the adidas brand family and

An outdoor brand acquired by adidas in 2011, it is now part of the adidas brand family and offers products for climbing and mountain biking. It focuses particularly on footwear designed to meet the requirements of each sport or activity, including grip on rock and stability on pedals. While TERREX covers outdoor activities such as hiking and trail running more broadly, Five Ten specializes in climbing and mountain biking. The brand complements adidas’s general Performance products in the area of technical outdoor sports.

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