Tagline
You Make Us Do It
Founded in 1985 in Santa Cruz, California, by designer Jim Gentes, GIRO is an American sports gear brand. Centered on cycling and snow sports, it offers helmets, goggles, shoes, apparel, and accessories. Its philosophy is to serve riders through personal expression and advanced performance, with a focus on enhancing experiences and performance through design solutions. Beginning with the development of lightweight helmets, the brand continues to offer products internationally.
Concept
serving the rider through personal expression and advanced performance