Tagline
Cute is an eternal magic spell♡ Cute is justice♡
Ank Rouge is a Japanese women's fashion brand launched by Japan Imagination Co., Ltd. in 2010. Model and blogger Rie Matsuoka (Okarie) serves as brand director. Primarily targeting teenage girls, the brand has offered clothing, bags, shoes, accessories, and other items based on an antique aesthetic. Its identity centers on a neo-vintage world that combines romantic girlishness with retro textures, and it currently presents styles that incorporate subculture into girly fashion.
Concept
A concept that gently blends a girly worldview with subculture while embracing all things cute.