A girly casual brand for girls who want to look a little more grown-up and enjoy fashion that incorporates a moderate sense of trend.
Fashion brand directory szu
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Girly style — fashion brands
Brands whose descriptions mention Girly style. View their profiles, countries and founding years.
Feel active just by wearing it
ALORA THE WAY is a women's fashion brand offered through the official online store of HMH. Inc., based in Jingumae, Tokyo. It offers tops, dresses, skirts, pants, outerwear, and accessories, with a wide range of items suited to everyday styling, from simple tops and pants to girly and stylish pieces. The official brand list places it among the “MAIN BRAND” labels alongside HONEY MI HONEY and MAISON ELLIE. Its founding year, founder, and a clearly defined brand concept cannot be confirmed from publicly available information.
A brand for women who aspire to stay “cute” forever.
day off wear
The brand offers comfortable daily wear centered on coordinated sets, based on cool-girl, high-teen, and Y2K moods.
Alvia is a women’s fashion brand available at Crisp’s shop and listed as a brand on ZOZOTOWN. Its range includes shirts, blouses, knitwear, dresses, jackets, sweatpants, bags, and other items. Product pages use keywords such as Korean girly, Korean-style, and streetwear. Publicly available information does not confirm its founding year, founder, country of origin, official tagline, or a clear brand concept.
For teen girls who want to dress a little more grown-up
With “flexibility,” “softness,” and “elegance” as its concepts, the brand offers girly, glamorous styles.
Cute is an eternal magic spell♡ Cute is justice♡
Daily wear for girls who want to feel a little more grown-up, blending refined cuteness with current trends under the keyword “natural girly.”
The line focuses on easy-to-wear items such as cosmetics and accessories, bringing an accent to the busy everyday lives of women who view culture as part of fashion.
Taking inspiration from “chill,” which evokes an approachable impression and making friends easily, the brand transforms seasonal trends into relaxed, appealing styles. It presents “grown-up cuteness” through styling that is loved by everyone while retaining feminine appeal.
The brand proposed styles that added girly, feminine, and vintage elements to the world of ANNA SUI.
Just be myself !
For all girls who want to stay cute at any age
Like vintage clothing
Who am I, really?
A sense of excitement you’ve known since you were a girl. A special girly style.
LAFFMO is a fashion brand focused primarily on womenswear. Its core offerings include tops, jackets, dresses, skirts, and coordinated sets, alongside a wide range of items such as bags, shoes, accessories, and beauty products. Product descriptions present the items in the contexts of Korean fashion, office casual, girly styles, and adult casual wear, while new arrivals and styling suggestions continue to be posted on ZOZOTOWN and WEAR.
A French casual brand inspired by Paris’s Marais district, aiming to create products that offer discoveries down its alleyways.
Affordable outfits you'll want to wear every day, with both grown-up style and a girly feel.
Chou Chou means “favorite” in French. The brand hopes to be a place where people can find a favorite piece. It offers girly, charming styles that bring a sense of excitement simply by wearing them.
MARGARIN FINGERS, a casual brand launched in South Korea in June 2010 by designer Lee Juhyeon, develops wearable clothing inspired by artworks such as graphics and installations. It expresses a girlish mood in a contemporary way through witty details and distinctive silhouettes. Its designs extend beyond clothing to items used in everyday life, and it presents collections with new themes each season.
Be yourself, Be alternative.
Live Kawaii
Olive Girl by OLIVE des OLIVE is a Japanese spin-off fashion brand for women. Developed through a collaboration between OLIVE des OLIVE and Shimamura, it was offered as a Shimamura private-label and collaboration brand, with apparel, bags, shoes, fashion accessories, and other items. Products for young women, lucky bags, and participatory initiatives were documented from 2015 to 2018, and summer items were also offered in 2024. The line translated the parent brand’s girly, trend-conscious direction into affordable everyday clothing. No independent founder or dedicated designer has been confirmed.
Find your own style with items that make every day shine brighter!
Distinctive “everyday wear” with thoughtful details
fashion with punch.
new sensual girly
A girly, natural strolling style
A children's clothing brand for ages 1–5 that miniaturizes the image of RETRO GIRL and offers clothing and accessories that mix classic and trendy styles.
SANSëLF is a brand supported by a wide range of age groups. Based on casual, vintage, and girly styles, it offers catchy pieces that are not influenced by seasonal trends and are made to stay in your wardrobe.
“Cozy life for adults.” With “relaxed × natural” and “sweet × girly” as its keywords, adonis green proposed a new closet for men and women who value their individuality. It aimed to create a comfortable private room where couples could relax and enjoy themselves, expressing a comfortable space suited to each mood, from daily wear to home accessories, through the adonis green perspective.
Real clothes for teens who enjoy on-trend fashion
Cute but not overly sweet, grown-up girly. Products for all women who retain a girl’s spirit as they grow older.
What should I wear on my date tomorrow?
A slightly grown-up PETIT LADY
A women's brand based on the concept: “Let your heart be lifted by the soft colors and gentle motifs woven together like a poem. A special wardrobe that never forgets the feeling of dreaming.”
The brand was launched in Spring/Summer 2000 by former stylist Chikako Hirokawa and her close friend Rie Kubota, beginning with handmade bags and remade T-shirts. “dahl'ia” is the name of a flower native to Mexico. The name was chosen because its sound resonated with an image of a cute girl who evokes the excitement of childhood, yet has a slightly wicked edge. Always based on “LIFE STYLE,” the brand creates clothing by capturing the moment each season through styles it likes, such as vintage, ethnic, simple, and girly. Another brand, “pompon,” emerged from the production process of “dahl’ia,” along with new ideas.
Playing with Her Form
I like things that feel a little nostalgic and worn. I’m drawn to new things too, but I still love the things I’ve always loved.
For girls who believe looking cute is a given, whether going to school or going out!! ♡
marcydorn is a Japanese fashion brand operated by Overlap Co., Ltd., based in Sendai, Miyagi Prefecture. Its founding year and founder cannot be confirmed from publicly available information. The brand introduction describes it as selecting “clothes you want to wear now” from its base in Sendai. It sells a wide range of products online, mainly for women, including tops, dresses, underwear, swimwear, bags, accessories, and smartphone cases. Its offerings include affordable items incorporating a variety of styles, such as casual, Korean-inspired, vintage-mix, sporty, and girly.
A girl who wore girly styles takes a step toward adulthood
Virgin lady closet
Natural, girly clothing that keeps the “excitement” and “cuteness” cherished since childhood close at hand.
A new style of sexy × girly that captivates people
My own closet filled with “special” things.