AO.2 is a fashion brand that traces its roots to Los Angeles on the U.S. West Coast and offers everyday wear incorporating vintage and outdoor elements. Based on unisex items, it proposes everyday clothes suited to a variety of daily settings. The brand name conveys the idea of “drawing a blueprint—that is, envisioning the finished result,” and the brand offers a range of items that allow people to enjoy the process of completing an outfit. Its brand description presents “day off wear” as its concept, with a focus on girly casual styles.
Concept
day off wear