POU DOU DOU

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Overview

Tagline

Distinctive “everyday wear” with thoughtful details
POU DOU DOU is a Japanese women’s fashion brand established by Gallery de Pop Co., Ltd. and launched in Fall/Winter 1982. Its name is said to derive from the French for a bird’s call. Centered on distinctive “everyday wear” with thoughtful details, the brand proposes girly casual wear incorporating trends, with a concept of creating a wardrobe to cherish for those who never lose their sense of wonder and love of all things cute.

Concept

A wardrobe to cherish for those who never lose their sense of wonder and love of all things cute

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
1982-2018
1982 Sub-brand
POU DOU DOU TIME
Clothing

A home-focused line for time spent at home.

POU DOU DOU TIME was introduced in 2021 as a new series proposing ways to “make time at ho

POU DOU DOU TIME was introduced in 2021 as a new series proposing ways to “make time at home enjoyable and offer moments that feel true to oneself.” The derivative line offered items geared toward everyday living, such as aprons and overalls. Currently, the official online store has a dedicated category within POU DOU DOU itself, called “プードゥドゥタイム,” organized into ALL ITEM, WEAR, and GOODS. Separate from the main women's clothing line, it is positioned around functional items for use at home and miscellaneous goods suited to everyday routines, complementing the brand's home-focused offering.

2018 Sub-brand
nop de nod
Clothing

An independent adult-oriented natural line originating from the parent brand.

nop de nod began in 2018 as an independent brand born from POU DOU DOU. It carries forward

nop de nod began in 2018 as an independent brand born from POU DOU DOU. It carries forward POU DOU DOU’s mindset while offering its designs to adults who have worn the brand for many years. The official description centers on relaxed silhouettes that do not overlook small thoughtful details, simplicity, and ease of use, with a focus on natural materials. It serves as an adult-oriented natural line with a broader age range than POU DOU DOU itself. It has a dedicated page in the official online store, and some stores carry it alongside POU DOU DOU.

- Sub-brand
chanvre nop de nod
Clothing

A homewear-focused line within nop de nod.

chanvre nop de nod is developed as an offshoot line within nop de nod, covering chambre, h

chanvre nop de nod is developed as an offshoot line within nop de nod, covering chambre, homewear, and home goods, with dedicated sections for WEAR and GOODS in the official online store. The brand description presents it as “linen items for spending time at home and homewear that can be worn when going out.” Centered on the comfort and easy care of hemp, it is positioned as simple, relaxed wear suitable regardless of age or body type. Features also include everyday items such as aprons, sacoche bags, eco bags, mittens, and kitchen towels.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about POU DOU DOU

Country of origin, founding year, categories and parent brands.

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