Tagline
True to nature
Foxfire is an outdoor clothing brand developed by Tiemco. Launched in 1982, it began as a pioneer among Japan’s fly-fishing brands and later expanded into a broad lineup that includes trekking and nature photography. Its theme is “Quiet Sports,” and it is guided by the belief in “harmony with nature” and “coexistence with nature,” rather than challenging or conquering nature. It continues to create products rooted in experiences in the field.
Concept
To be honest with nature. Not to challenge nature, but to coexist with it.