HIROKO KOSHINO

Within HIROKO KOSHINO’s brand structure, this is the couture line responsible for the highest level of tailoring and made-to-order services. In HAUTE COUTURE, images that emerge through dialogue with clients are reflected in materials, colors, and design, while SEMI-COUTURE presents beautiful silhouettes through carefully selected materials and advanced techniques. Centered on creating clothes in response to each individual’s wishes, it plays the strongest role among the main seasonal line, TRUNK, and HIROKO BIS in delivering precise attire for special occasions.

A diffusion brand that inherits HIROKO KOSHINO’s elegant sensibility and proposes urban, sophisticated separates styling. While HIROKO KOSHINO and COUTURE handle outfits for more occasion-specific settings, HIROKO BIS expands a wardrobe that is easy to incorporate into everyday life. Sold alongside HIROKO BIS GRANDE in stores, it complements proposals in the same vein while connecting seasonal expression to everyday wear.

Within the trajectory of HIROKO KOSHINO, which has developed around women's prêt-à-porter, this men's line debuted at Osaka Collection in 1997. It offers a broad range of items centered on MODERN, SMART, and UTILITY, taking on practicality and versatility for men, distinct from COUTURE's special tailoring and TRUNK's off-duty character. It also serves to connect the brand's sensibility with everyday clothing.

The second line in HIROKO KOSHINO’s brand structure, foregrounding an off-duty concept. Centered on styling that takes relaxation, an active sensibility, and travel wear into account, it prioritizes ease of movement and informality. As an intelligent creative-casual line, it has a distinct role from the main line’s seasonal collections, COUTURE’s tailoring, and HIROKO BIS’s individual-item offerings, expanding the range of outfits that are easy to incorporate into everyday life.