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ASICS Walking
Basic information
Overview
ASICS WALKING is a Japan-origin brand of walking shoes and business shoes. In 1983, Kihachiro Onitsuka launched the business with the aspiration of “restoring humanity through health and rich sensibilities.” The brand aims to contribute to improved physical and mental health through walking, and offers lines such as RUNWALK and PEDALA to support comfortable walking in everyday life. Its concept is “Supporting the ‘everyday.’ Continuing the ‘everyday.’”
Concept
Supporting the “everyday.” Continuing the “everyday.”
Tagline
A brand that stays by your side as you walk—more comfortably, more freely, and more joyfully.
Parent brands
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ASICS 1949
ASICS Walking is a category that applies ASICS’ expertise in sports shoe development and sports engineering to everyday walking beyond running. Its official lineup includes RUNWALK for work and commuting, PEDALA for a range of everyday situations, and WELLNESS WALKER, which supports walking as exercise. Unlike categories centered on the running performance of competition shoes or the urban-wear designs of SportStyle, it serves a practical segment that prioritizes movement, stability, and comfort while walking.
An everyday footwear segment specializing in walking functionality