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Proposing an enjoyable lifestyle to customers through fashion
Parent brands and sub-brands, ordered by founding year.
An offshoot line that reinterprets the core through patterns and details.
A women's offshoot brand that debuted in spring 2021, it is aimed at people who like NOLLE
A women's offshoot brand that debuted in spring 2021, it is aimed at people who like NOLLEY’S aesthetic and focuses on materials, details, and silhouettes in pursuit of “things one will continue to love over time.” It rearranges NOLLEY’S-signature elements such as polka dots, lace, and Liberty prints to suit the current mood. While other secondary lines take on refinement and practicality, it offers a different point of entry through patterns and ornamentation.
An independent offshoot brand centered on an SDGs perspective.
A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one like
A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one likes regardless of age, season, or gender, and makes clothing with consideration for the SDGs. It identifies its materials and production locations, and incorporates dyes derived from waste materials, materials that return to the soil, and trims designed with reuse in mind. Positioned apart from NOLLEY’S core line, it is a distinct offshoot with a strong independent identity that foregrounds its values and the background of its materials. Store events and other initiatives have continued since 2025.
A practical casual line that supports everyday dressing.
A second line offering adult casualwear with an emphasis on comfort and silhouette. Center
A second line offering adult casualwear with an emphasis on comfort and silhouette. Centered on MY STANDARD T-shirts, launched in 2018, it presents easy-care everyday clothing, along with shirts and outerwear, updating its offerings each season. It also held a Summer Collection in 2025 and a store POP UP and simultaneous online and in-store release in 2026, positioning it as more strongly focused on everyday practicality than the main NOLLEY’S line.
A core line responsible for practical menswear offerings.
Developed as a derivative line responsible for NOLLEY’S menswear, it appeared on an e-comm
Developed as a derivative line responsible for NOLLEY’S menswear, it appeared on an e-commerce marketplace in 2017 as NOLLEY’S & goodman, and MEN’S LOOK and shop operations continue today. It emphasizes practicality for business settings, including suggestions such as backpacks suited to jackets, while maintaining the polished style associated with NOLLEY’S. In contrast to the main brand’s focus on womenswear, it serves to establish a clear menswear direction.
A second women’s line focused on a polished aesthetic.
Derived from “Sophistication,” this is NOLLEY’S second women’s line, offering simple, refi
Derived from “Sophistication,” this is NOLLEY’S second women’s line, offering simple, refined styles that are not overly driven by trends. In addition to its original brands, it carries imported bags, shoes, and accessories, and operates its stores and LOOK independently. In 2024, multiple stores were renewed as sophi, and the Spring 2026 collection was also released, making it an ongoing line responsible for a polished direction.
An offshoot line that reinterprets the core through patterns and details.
A women's offshoot brand that debuted in spring 2021, it is aimed at people who like NOLLE
A women's offshoot brand that debuted in spring 2021, it is aimed at people who like NOLLEY’S aesthetic and focuses on materials, details, and silhouettes in pursuit of “things one will continue to love over time.” It rearranges NOLLEY’S-signature elements such as polka dots, lace, and Liberty prints to suit the current mood. While other secondary lines take on refinement and practicality, it offers a different point of entry through patterns and ornamentation.
An independent offshoot brand centered on an SDGs perspective.
A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one like
A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one likes regardless of age, season, or gender, and makes clothing with consideration for the SDGs. It identifies its materials and production locations, and incorporates dyes derived from waste materials, materials that return to the soil, and trims designed with reuse in mind. Positioned apart from NOLLEY’S core line, it is a distinct offshoot with a strong independent identity that foregrounds its values and the background of its materials. Store events and other initiatives have continued since 2025.
A practical casual line that supports everyday dressing.
A second line offering adult casualwear with an emphasis on comfort and silhouette. Center
A second line offering adult casualwear with an emphasis on comfort and silhouette. Centered on MY STANDARD T-shirts, launched in 2018, it presents easy-care everyday clothing, along with shirts and outerwear, updating its offerings each season. It also held a Summer Collection in 2025 and a store POP UP and simultaneous online and in-store release in 2026, positioning it as more strongly focused on everyday practicality than the main NOLLEY’S line.
A core line responsible for practical menswear offerings.
Developed as a derivative line responsible for NOLLEY’S menswear, it appeared on an e-comm
Developed as a derivative line responsible for NOLLEY’S menswear, it appeared on an e-commerce marketplace in 2017 as NOLLEY’S & goodman, and MEN’S LOOK and shop operations continue today. It emphasizes practicality for business settings, including suggestions such as backpacks suited to jackets, while maintaining the polished style associated with NOLLEY’S. In contrast to the main brand’s focus on womenswear, it serves to establish a clear menswear direction.
A second women’s line focused on a polished aesthetic.
Derived from “Sophistication,” this is NOLLEY’S second women’s line, offering simple, refi
Derived from “Sophistication,” this is NOLLEY’S second women’s line, offering simple, refined styles that are not overly driven by trends. In addition to its original brands, it carries imported bags, shoes, and accessories, and operates its stores and LOOK independently. In 2024, multiple stores were renewed as sophi, and the Spring 2026 collection was also released, making it an ongoing line responsible for a polished direction.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
NOLLEY'S is from Japan.
NOLLEY'S was founded in 1982.
NOLLEY'S covers the following categories: Clothing, Bags, Accessories, Footwear.