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grace grace

grace grace

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Country: Japan
Founded: 2021 2020s
Category: Accessories
Related brands: Accessories brands founded in the 2020s Accessories brands from Japan

Overview

Tagline

Enjoy ethical, free-spirited fashion

grâce grace is an SDGs-conscious online shop brand developed by NOLLEY'S. It debuted in spring 2021 and makes clothing using sustainable materials and processes, guided by the concept of valuing what one likes regardless of age, season, or gender. Its environmental considerations are incorporated at every stage, from cut-and-sew tops dyed with materials otherwise discarded, such as carrot leaves and coffee beans, to woven labels that return to the soil and hangtags with logo stickers that have deodorizing and antibacterial effects.

Concept

Value what you like, regardless of age, season, or gender.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1982

Year Brand Category Description

1982

NOLLEY'S

Parent brand

Clothing

An independent offshoot brand centered on an SDGs perspective.

A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one like

A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one likes regardless of age, season, or gender, and makes clothing with consideration for the SDGs. It identifies its materials and production locations, and incorporates dyes derived from waste materials, materials that return to the soil, and trims designed with reuse in mind. Positioned apart from NOLLEY’S core line, it is a distinct offshoot with a strong independent identity that foregrounds its values and the background of its materials. Store events and other initiatives have continued since 2025.

1982 Parent brand

NOLLEY'S

Clothing

An independent offshoot brand centered on an SDGs perspective.

A new brand that debuted from NOLLEY’S in 2021SS, it is built around valuing what one like