dahl'ia is a Japanese fashion brand launched in Spring/Summer 2000 by Chikako Hirokawa and Rie Kubota, beginning with handmade bags and remade T-shirts. Always based on “LIFE STYLE,” the brand creates clothing by selecting elements it likes each season, such as vintage, ethnic, simple, and girly styles. The brand name comes from the name of a flower native to Mexico, and its work is characterized by a focus on handcraft. pompon is also developed as a brand that grew out of the production process.
Concept
The brand was launched in Spring/Summer 2000 by former stylist Chikako Hirokawa and her close friend Rie Kubota, beginning with handmade bags and remade T-shirts. “dahl'ia” is the name of a flower native to Mexico. The name was chosen because its sound resonated with an image of a cute girl who evokes the excitement of childhood, yet has a slightly wicked edge. Always based on “LIFE STYLE,” the brand creates clothing by capturing the moment each season through styles it likes, such as vintage, ethnic, simple, and girly. Another brand, “pompon,” emerged from the production process of “dahl’ia,” along with new ideas.