ARISTRIST is a fashion brand launched in Japan in 2000, co-produced by professional wrestler Masahiro Chono and his wife, Martina Chono. Martina is responsible for design. Based on black, the brand centers on menswear and offers coordinated looks encompassing items such as sunglasses and shoes, with “Street Formal Fashion” as its keyword. The brand name combines “Aristo” (upper class) and “Tristano” (commoner), expressing a philosophy that makes no distinctions based on age, gender, old and new, or formal and casual styles.
Concept
Based on black and using “Street Formal Fashion” as its keyword, the brand proposes total designs that make no distinctions based on age, gender, old and new, or formal and casual styles.