adonis green is a Japanese apparel company P-X’s men’s and women’s select shop and original brand, launched in 2007. With “cozy life for adults” as its concept and “relaxed × natural” and “sweet × girly” as its keywords, it offered everything from daily wear to home accessories for men and women who value their individuality. It opened stores in commercial facilities across Japan, but the abolition of its business division was reported in 2020, and its ZOZOTOWN store also ceased operations on January 18, 2021.
Concept
“Cozy life for adults.” With “relaxed × natural” and “sweet × girly” as its keywords, adonis green proposed a new closet for men and women who value their individuality. It aimed to create a comfortable private room where couples could relax and enjoy themselves, expressing a comfortable space suited to each mood, from daily wear to home accessories, through the adonis green perspective.