JAM HOME MADE & ready made NONMETAL is a bag line of JAM HOME MADE. JAM HOME MADE was founded in Tokyo in 1998 by 高橋征明 and 増井元紀, and NONMETAL was introduced at Isetan Shinjuku Men's Building in 2007. The line offers bags and leather accessories, with product design centered on the parent brand's guiding principle of creating “products closest to the skin.”
Concept
The concept is to interpret the diverse scenes and uses of contemporary life simply, supporting comfortable movement with what is “the bare minimum, yet fully sufficient.”