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Lepidos
Basic information
Overview
Lepidos is a Japanese swimwear label launched in 2007 as the original swimwear brand of BEAUTY&YOUTH UNITED ARROWS. Director Mariko Soya oversees product planning, design, and buying. The label offers products for resort settings such as overseas vacations, beaches and pools, surfing, and diving. Its concept, “Under the sun,” expresses the wish for people to spend happy times in the sun. Tops and bottoms are sold separately, allowing customers to combine them according to their preferences. The range centers on swimwear and also includes items such as rash guards.
Concept
Under the sun
Tagline
A Swimwear Label Inspired by Life “Under the Sun”
Parent brands
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UNITED ARROWS 1989
Lepidos is a womenswear label within the official UNITED ARROWS brand family. It develops a distinct product range centered on swimwear, rash guards, and resort wear, covering the beach and resort category separately from the regular apparel lines. It is positioned as a specialized line that extends UNITED ARROWS’ lifestyle offering to summer leisure and resort settings.
A specialized line for beach and resort