Tagline
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ADAMITE was a Japanese apparel brand developed by Medicom Toy, with designs by the company’s president, Tatsuhiko Akashi. It launched in the Spring/Summer 2007 season and presented collections centered on mode casual, incorporating elements of American casual style into its materials and functionality. The brand name refers to “nudism,” a concept derived from the biblical Adam, and its philosophy viewed clothing as something that carries an inner message. The brand is also known for the story that Karl Lagerfeld wore a jacket from its first collection. New developments are now limited, and the brand is likely dormant.
Concept
A word derived from the biblical Adam, meaning nudism. In other words, what covers the body is clothing, but it also carries an inner, hidden message.