BEARDSLEY is a Japanese women’s fashion brand developed by the PAL Group. Launched in 2007 by Shiho Matsuda (BEARDSLEY director), it has been directed by her across the brand as a whole, from design and shop interiors to the selection and purchasing of curated items. Centered on the atmosphere of a Parisian atelier, the brand proposes styling with detailed items that invite adult women to express their playful side, drawing on 15 keywords such as raffine (refinement) and eternite (eternity). It also emphasizes handwork elements such as embroidery and corsages.
Concept
Set in the atmosphere of a Parisian atelier, the brand offers detailed items based on 15 keywords, including raffine (refinement) and eternite (eternity), that invite adult women to express their playful side. It proposes styling that adds a snobbish element to everyday wear, bringing out both the softness and the dignified character of women.