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JOURNAL STANDARD L'ESSAGE

JOURNAL STANDARD L'ESSAGE

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Country: Japan
Founded: 2007 2000s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

JOURNAL STANDARD L'ESSAGE is a women's brand operated by Baycrew's. It launched in 2007 as a spin-off of JOURNAL STANDARD, offering minimal, modern designs centered on SMART & RELAX that combine masculine coolness with an unforced femininity. The editorial label pairs high-quality original products with selected items from Japan and abroad, and is available through directly operated stores and e-commerce, with its Ginza store serving as its flagship. Through its curation of original and selected items, it offers a wide range of looks, from casual and business wear to formal attire.

Concept

SMART & RELAX

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1997

Year Brand Category Description

1997

JOURNAL STANDARD

Parent brand

Clothing

An upper-tier line balancing femininity and a mannish sensibility

A women’s offshoot of JOURNAL STANDARD, this line brings a more polished focus to dressing

A women’s offshoot of JOURNAL STANDARD, this line brings a more polished focus to dressing. With “SMART” and “RELAX” as its keywords, it balances a mannish sensibility with an unforced femininity, offering minimal, modern selections through original designs and domestic and international curation. It is currently available in Ginza, Marunouchi, and Shinjuku. While journal standard luxe, another women’s line, extends into lifestyle and material texture, L'ESSAGE serves to enhance the completeness of the wardrobe.

1997 Parent brand

JOURNAL STANDARD

Clothing

An upper-tier line balancing femininity and a mannish sensibility

A women’s offshoot of JOURNAL STANDARD, this line brings a more polished focus to dressing