Tagline
MADE TO EXPLORE THE WORLD
PEdALED is a cycling apparel and accessories brand founded in Tokyo in 2007 by designer Hideto Suzuki. Centered on functionality for adventurous rides, it offers products for a wide range of uses, including road, gravel, MTB, and bikepacking. Its collections include jerseys, bib shorts, outerwear, and bags, with the lineup expanding around lines such as Odyssey, Element, Yama, and Lifewear. Its design is based in Italy, and the brand holds that the features of each garment should contribute to functionality and improved performance.
Concept
each feature of a garment should serve to improve both function and performance, not simply aesthetics