FACETASM is a Japanese fashion brand founded in Tokyo in 2007 by Hiroshi Ochiai. Its name is a coined word derived from “facet,” and its guiding philosophy is to view things from multiple perspectives and create new expressions without being bound by rules. The brand presents menswear and womenswear collections at fashion weeks in Tokyo, Milan, and Paris. After graduating from Bunka Fashion College, founder Ochiai gained experience at a textile company, and in 2016 he received the Grand Prize at the Mainichi Fashion Grand Prix.
Concept
The brand name “FACETASM” is a coined word based on “facet,” meaning both the cut surfaces of a gemstone and the various aspects of things. A single thing is not defined solely by what is seen from the front; viewing it from the side or from behind can reveal entirely different facts. The brand aims to maintain a fresh perspective and continue taking on challenges with pride, creating fashion that people can find enjoyable.