JOURNAL STANDARD

A women’s offshoot of JOURNAL STANDARD, this line presents dressing and living as an integrated whole. Centered on BALANCE, STANCE, and RELAX, it encompasses quality materials, handcraft, and even antique linens and tools, taking in lifestyle as a whole rather than clothing alone. It continues to operate in places including Kyoto, Osaka, and Nagoya. While L'ESSAGE establishes standards for dressing, luxe has the most lifestyle-oriented role within the brand group.

An interior line of JOURNAL STANDARD that extends the world of its clothing into the home. Based on the concept of “the home where JOURNAL-kun and STANDARD-san live,” it combines original furniture and accessories incorporating the sensibilities of LADIE’S, L'ESSAGE, MEN’S, and HOMESTEAD with selected items from Japan and abroad. It continues to be offered at locations such as Lumine Yokohama and NEWoMan Takanawa, serving as a platform for bringing the sensibilities of the apparel lines into everyday life.

A women’s offshoot of JOURNAL STANDARD, this line brings a more polished focus to dressing. With “SMART” and “RELAX” as its keywords, it balances a mannish sensibility with an unforced femininity, offering minimal, modern selections through original designs and domestic and international curation. It is currently available in Ginza, Marunouchi, and Shinjuku. While journal standard luxe, another women’s line, extends into lifestyle and material texture, L'ESSAGE serves to enhance the completeness of the wardrobe.

A spin-off line that opened its first store in Omotesando in 2009, it advocates “just-right” adult fashion without overreaching. Centered on casual and basic styles, it adds quality and interpretations of trends, with a broad offering spanning men’s, women’s, and unisex items. Compared with the more basic JOURNAL STANDARD main line, it serves as an accessible entry point for everyday wear and appeals to a wider customer base than L'ESSAGE or luxe.

Launched in 2020, this is a spin-off line of a brand aimed at younger audiences, developed by Baycrew's. With vintage as its theme, it offers curated selections combining colors and patterns and embraces the idea, “What you love, how you love it, as much as you love.” Compared with the main JOURNAL STANDARD line, it targets a younger age group and puts greater emphasis on styling freedom and a playful spirit, serving as a new point of entry for younger generations.

An early offshoot of JOURNAL STANDARD in the lifestyle sphere, it opened its first store in Shibuya in 2004. Although it originated from the core apparel line, it is positioned within a lineage that added the context of everyday life, early on presenting the idea of connecting fashion sensibilities to the home. The fact that today’s JOURNAL STANDARD FURNITURE incorporates the essence of HOMESTEAD alongside LADIE’S, L'ESSAGE, and MEN'S shows that this role has been carried forward into subsequent lines.