Tagline
just feeling
JOURNAL STANDARD relume is a derivative label of JOURNAL STANDARD, operated by Baycrew's. A select-shop brand originating in Japan, it opened its first store in Omotesando in 2009 and offers men's, women's, and unisex items through its directly operated stores and official online store. Guided by the phrase “just feeling,” it expresses “just right” adult fashion without trying too hard through casual, basic items and its own interpretation of trends. With everyday wearability at its core, it offers a lineup for a broad range of customers.
Concept
Relume presents “just right” adult fashion without trying too hard. Its offerings include casual, basic items with a focus on quality, as well as items that give trends a little ahead their own “relume-style” interpretation. It carries a broad lineup of men's, women's, and unisex items for adults to enjoy.