AKANE UTSUNOMIYA is a Japanese womenswear brand from Tokyo, launched in 2009 by designer Akane Hasui. Centered around Hasui, who studied textiles and fashion knitwear at Central Saint Martins, the brand presents collections built around knitwear and featuring a diverse range of materials. Its brand concept is “Modern, Luxury, Creativity,” and it focuses on textile development and color proposals. Knitwear is a defining area of the brand, which continues to develop collections and products.
Concept
Modern, Luxury, Creativity