journal standard luxe is a Japanese select shop for women operated by Baycrew's, launched in November 2001. As a high-end line of JOURNAL STANDARD, it proposes a lifestyle centered on BALANCE, STANCE, and RELAX for people who enjoy dressing and living. Its offerings are built around high-quality, comfortable materials and handcraft, as well as antique linens and tools. Art director Naomi Hirabayashi has long handled the design of its catalogs and anniversary projects. The brand also continues to publish seasonal features and LOOK content through its multiple stores and online.
Concept
A select shop that proposes a lifestyle for people who enjoy dressing and living, guided by the concepts of BALANCE, STANCE, and RELAX. Its range centers on clothing, shoes, and accessories made from high-quality, comfortable materials and featuring handcraft, alongside antique linens and tools, without being bound by any particular era. The shop is designed to offer a space surrounded by antique fixtures where visitors can enjoy “LUXURY”—a leisurely, indulgent time.