ESTNATION

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Overview

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Move hearts through fashion Drawing a color of life
ESTNATION is a specialty store for adults in Japan, launched by Sazaby (now Sazaby League) in September 2001. Starting in Yurakucho, Tokyo, it set out to be “a store for adults where they can enjoy shopping for clothes they truly want to wear, both on and off the clock.” Under Sazaby League, it offers men’s and women’s clothing, accessories, cosmetics, and other products, centered on its original products. Its concept is “The Essence of Luxury.” It also offers the original labels ESSENCEOFLUXURY, THE COLUMN, onegravity, and PaDD.

Concept

The Essence of Luxury

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
1999-2025
1999 Sub-brand
Nails
Beauty and cosmetics

A specialist line focused on denim.

Launched in Fall/Winter 2022, it is ESTNATION’s denim-specialty label, born from the idea

Launched in Fall/Winter 2022, it is ESTNATION’s denim-specialty label, born from the idea of creating denim that adults can wear with a polished look. It clearly presents the background to its production, including manufacturing at factories in Okayama and water reuse, and offers a range of silhouettes such as slim straight, tapered, and flare. Within ESTNATION, it serves to bring a denim focus to everyday dressing.

2025 Sub-brand
ESTNATION THE FIRST
Clothing

An upper-tier women’s line for public-facing settings.

A women’s collection launched in January 2025 for executive women active in public-facing

A women’s collection launched in January 2025 for executive women active in public-facing settings. Centered on high-quality materials, careful construction, and sharp silhouettes that convey resolve, it proposes timeless attire for women trusted by society. The product range includes jackets, blouses, pants, skirts, and all-in-ones. Within ESTNATION, it is a line focused on formal public settings, with a role distinct from ESSENCEOFLUXURY, which emphasizes materials.

- Sub-brand
ESSENCEOFLUXURY
Clothing

An upper-tier line focused on materials and tailoring.

A label established as a precious line proposed by ESTNATION, it pursues essential luxury

A label established as a precious line proposed by ESTNATION, it pursues essential luxury through carefully selected materials that emphasize color and texture, delicate patterns, and meticulous sewing. Its product lineup includes tailored jackets, pants, skirts, and knitwear, and within ESTNATION’s broader assortment it functions as an upper-tier line focused on materials and tailoring. Its role differs from ESTNATION THE FIRST, which focuses on formal settings for working women.

- Sub-brand
PaDD
Clothing

An everyday outerwear line designed to be shared across genders.

A line that began as gender-neutral outerwear, designed around comfortable forms and ease

A line that began as gender-neutral outerwear, designed around comfortable forms and ease of sharing. It focuses on materials and form, and follows an approach of reducing waste by narrowing production options. Its range includes down jackets, down vests, and short boa blousons. Within ESTNATION, it serves as everyday outerwear designed for use across genders.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ESTNATION

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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