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DISCOVERED

DISCOVERED

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Country: Japan
Founded: 2001 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

DISCOVERED is a Japanese fashion brand. After graduating from Ueda College of Fashion (Osaka), designers Tatsuya Kimura and Sanae Yoshida moved to Tokyo and began making custom clothes for artists such as musicians, DJs, and actors in 2001, developing this work into a brand. Based on real clothes, the brand offers a wide range of styles from mode to street and from classical to casual, without genre boundaries. Its concept is “Opposition mix up,” and it aims to fuse contrasting tastes and designs. The brand also offers “newsed,” a line created by deconstructing and reconstructing vintage wear, and has presented runway shows since its Spring/Summer 2010 collection.

Concept

Opposition mix up

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2020

Year Brand Category Description

2020

DISCOVERED "newsed"

Sub-brand

Clothing

An experimental derivative line focused on reconstructing secondhand clothing.

At DISCOVERED’s official online store and order events, it is presented as a product line

At DISCOVERED’s official online store and order events, it is presented as a product line that dismantles and reconstructs vintage clothing, and is offered alongside the main brand’s latest collections. As a derivative line centered on reconstructing secondhand clothing, its role is clearly distinguished by placing remake expression more prominently than the regular collections.

complete discovered

Sub-brand

Clothing

A core line within the brand that carries its staple identity.

At DISCOVERED’s pre-order events and on its product pages, it is presented as COMPLETE LIN

At DISCOVERED’s pre-order events and on its product pages, it is presented as COMPLETE LINE and treated as a separate line alongside newsed. Built around established staple items, it presents the brand’s real clothes as more refined basic wear. In contrast to newsed, which foregrounds reconstruction, this line serves to clarify the focus on staples.

2020 Sub-brand

DISCOVERED "newsed"

Clothing

An experimental derivative line focused on reconstructing secondhand clothing.

At DISCOVERED’s official online store and order events, it is presented as a product line