FRAPBOIS

FRAPBOIS ZOO began operating in earnest in 2012 as a new line derived from FRAPBOIS, expanding into accessories and goods centered on animal motifs. Its range has included goods such as clear files, memo pads, pouches, and earphones, as well as light apparel such as T-shirts, with popular animal characters developed as original graphics. Complementing FRAPBOIS’s clothing, it serves as a spin-off line organized around motifs, distinct from half’s size-based approach.

FRAPBOIS PARK is a derivative label based on the world of FRAPBOIS, broadening the range of ways to enjoy standard items across gender and age. Centered on PARKIE, it uses JOIN as a keyword to incorporate creators, artists, and things and ideas of interest, proposing items that are easy to add to an outfit. While FRAPBOIS itself focuses on creating collection-oriented clothing, PARK emphasizes standard offerings that are easy to incorporate into everyday life, providing an entry point distinct from half’s size focus and ZOO’s motif focus.

FRAPBOIS half emerged as a derivative line that changes how the same FRAPBOIS design looks according to the wearer’s gender and build by offering it in two different sizes, large and small. It places size design at the core of the line and also incorporates a scalloped motif derived from its name. While sharing FRAPBOIS’s designs in different sizes, it broadens the brand’s interpretation by increasing the range of wearing proportions to choose from, rather than expanding its target audience as PARK does.