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BEAMS T
Basic information
Overview
BEAMS T is a T-shirt-focused label founded in 2001 under the theme “ART FOR EVERYDAY.” It expresses and presents artistic graphics created around the world each day on T-shirts as canvases. It has also developed numerous collaborations with industries previously unrelated to fashion, including games and anime, further advancing BEAMS’ borderless sensibility. The label continues to be featured on the official BEAMS website.
Concept
It expresses and presents artistic graphics created around the world each day on T-shirts as canvases. It also develops numerous collaborations with industries previously unrelated to fashion, including games and anime, further advancing BEAMS’ borderless sensibility.
Tagline
ART FOR EVERYDAY
Parent brands
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BEAMS 1976
Launched in 2001 as a T-shirt-focused label, it translates art graphics into everyday wear and expresses BEAMS’ editorial sensibility through its lightest item category. It also collaborates widely with fields outside fashion, such as games and anime, connecting cultures through T-shirts as a canvas. Within the clothing lineup, it functions as a specialist line that broadens points of contact with culture.
A specialist focus for broadening cultural connections through T-shirts