AYUITE is a fashion brand founded in Japan in 2001 by designer Hiroyuki Ohara. It began presenting collections for Spring/Summer 2002 and has developed primarily menswear. Its concept is “wild, rugged men’s clothing” inspired by motorcycles, Indians, and Western styles, and it creates clothing with folklore at its core. The brand also develops original textiles and finishing techniques, and presents collections incorporating elements of American casual style, Native American style, and rock.
Concept
Wild, rugged men’s clothing inspired by motorcycles, Indians, and Western styles