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Another Important Culture

Another Important Culture

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Country: Japan
Founded: 2001 2000s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

A BOHO fashion brand for adults

Another Important Culture is a Japanese fashion brand that launched in 2001 as an exclusive line of A.I.C. Drawing on the materials and relationships with artisans that designer Manami Kobayashi encountered while traveling around the world, the brand offers resort wear and clothing accessories centered on natural materials. Its core is original design that makes use of handcraft and a bohemian style for adults who love nature and value a free spirit. It is currently operated by Matahari Japan.

Concept

Freedom::FREEDOM & CULTURE::Culture

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

AIC.

Parent brand

Clothing

An elevated derivative line developed for adults

Another Important Culture is an exclusive line launched by A.I.C in 2001 and a derivative

Another Important Culture is an exclusive line launched by A.I.C in 2001 and a derivative brand that proposed a more urban, adult-oriented bohemian style while building on A.I.C’s natural materials and craftsmanship. Compared with A.I.C’s casualwear, it focused on resortwear and a distinctive product range featuring original materials and prints. It became independent of the A.I.C division in 2011, but remains positioned within the brand family as a line officially derived from A.I.C.

1999 Parent brand

AIC.

Clothing

An elevated derivative line developed for adults

Another Important Culture is an exclusive line launched by A.I.C in 2001 and a derivative