BE@RBRICK is a Japanese art toy and collectible figure brand created by Tatsuhiko Akashi, representative of Medicom Toy, and launched in Shibuya, Tokyo, in 2001. Developed in the year of the teddy bear’s 100th anniversary under the concept of “creating a teddy bear with a digital image,” it is centered on a style that adds diverse expressions through printing on a basic form. The brand offers series such as BASIC and ARTIST, and has expanded its following worldwide as an art toy through collaborations with fashion brands, artists, films, anime, and companies.
Concept
Creating a teddy bear with a digital image