Tagline
PaDD: Timeless, and suited to everyone across styles and generations.
PaDD is a gender-neutral menswear and womenswear brand developed by ESTNATION. Starting with outerwear, it centers on comfortable silhouettes and pursues a timeless quality that suits everyone, across styles and generations. Designed to be shared across genders, the brand focuses on materials and silhouettes and also reduces waste through production in response to demand. It is introduced as a line launched for Fall/Winter 22–23.
Concept
PaDD is a gender-neutral brand that started with outerwear, built around comfortable silhouettes. The silhouettes created by PaDD suit everyone, across styles and generations, and are timeless. The designs are made to be shared across genders. By focusing on materials and silhouettes and creating practical yet fashion-conscious clothing, the brand reduces the number of choices and, by producing in response to demand, also helps reduce waste.