California General Store

Country

Japan

Founded

1997

Category

Clothing / Bags / Accessories / Footwear / Eyewear / Watches / Fragrance / Beauty and cosmetics / Lifestyle products / Wallets

California General Store is a Japanese lifestyle store rooted in a surf shop that former owner Mr. Ishida started in Shonan, Fujisawa, in 1997. UNITED ARROWS succeeded to the trademark rights, and the store relocated and reopened in Kugenuma-Kaigan in September 2021. In addition to surf-related products such as surfboards and wetsuits, it offers original genderless, sizeless clothing and accessories, as well as wellness and sports lines. The current store in Kugenuma-Kaigan will close on March 1, 2026, and a new store will open at LaLaport TOKYO-BAY on March 17 of the same year.

Rooted in the lifestyle culture of the U.S. West Coast (California), California General Store is a “Well-being Culture Store” where people create culture, fashion, and community with a healthy, free, and natural mindset.

• UNITED ARROWS 1989

  California General Store is a lifestyle-oriented store brand developed by UNITED ARROWS. Rooted in the culture of the U.S. West Coast, it curates products across fashion, lifestyle goods, outdoor activities, and community, centered on a healthy and free-spirited outlook. Unlike the dress offerings of UNITED ARROWS itself and the street-oriented offerings of UNITED ARROWS & SONS, it is positioned as a brand focused on well-being and everyday West Coast culture.

  A line focused on West Coast culture and lifestyle goods