Tagline
A sense of excitement you’ve known since you were a girl. A special girly style.
LA POMME petit is a French girly-style fashion brand launched in Japan in 2021. The brand’s official message is, “There is a sense of excitement you have known ever since you were a girl. A special girly style.” Its concept page presents an image of women between girlhood and womanhood. The brand offers mainly women’s clothing, along with bags and accessories, and focuses its presence on its online store and Laforet Harajuku location. It also held a pop-up in Minami-Aoyama in May 2021.
Concept
The brand presents an image of women who are between girlhood and womanhood, and who wish to combine a liberated outlook and strong self-expression without being bound by traditional aesthetic ideals.