MELLOWNEON is a Japanese fashion brand that launched in January 2018 as “mellowneon by PATRA.” It now operates under the name MELLOWNEON and offers womenswear, along with bags, shoes, accessories, swimwear, and other items. The brand’s theme is “A girl who wore girly styles takes a step toward adulthood.” It proposes a wardrobe incorporating multiple styles, including feminine and casual.
Concept
A girl who wore girly styles takes a step toward adulthood