COEL

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Country: Japan
Founded: 2018 2010s
Category: Clothing Bags Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

COEL is a Japanese e-commerce-focused women’s lifestyle brand launched in 2018 by DMI, with YOUN-A as creative director. Centered on timeless basic items designed with comfort and silhouette in mind, the brand offers apparel as well as bags and fashion accessories, and also covers areas of everyday life such as beauty and healthcare. The brand name derives from the Latin word for “happiness” (Coelum), and its concept is “feeling happiness through COEL.”

Concept

Feeling happiness through COEL

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2022

Year Brand Category Description

2022

COEL Thesaurus

Sub-brand

Clothing

An offshoot line focused on adult-oriented basics

COEL Thesaurus is a new label launched by COEL for Fall/Winter 2022. It is grounded in the

COEL Thesaurus is a new label launched by COEL for Fall/Winter 2022. It is grounded in the philosophy expressed by the main brand—that people can feel happy through COEL—and in a basic offering that prioritizes comfort and silhouette. It is structured around staple items in high-quality materials, including wool coats, cashmere knits, and leather bags, with a more adult-oriented direction than the main COEL line. Within the brand, it serves to present the core approach from a different angle.

2022 Sub-brand

COEL Thesaurus

Clothing

An offshoot line focused on adult-oriented basics

COEL Thesaurus is a new label launched by COEL for Fall/Winter 2022. It is grounded in the