Chah Chah is a Tokyo-based menswear brand founded in 2018 by Kohei Ishimura and Yuta Kanegae. It values the distinctive character that emerges from adding a subtle touch to basics, and embraces the idea of linking the past (Past), present (Current), and future (Future). Drawing on longstanding cultures and fashion, it offers a wide range of authentic, modern, and humorous products that are not disposable, including T-shirts, shirts, outerwear, pants, and accessories.
Concept
Valuing the distinctive character that emerges from adding a subtle touch to basics, and linking the past (Past), present (Current), and future (Future).