Charles Chaton is a Japanese fashion brand for girls launched by Baycrews in 2018. It debuted on September 12, 2018, with “girl,forever!” as its concept, sharing items and visuals intended to reach girls immersed in girls’ culture today and girls 50 years from now. The brand emphasizes community and has an underlying concept of “creating together,” with its concept planner incorporating users’ opinions into product development. Initially, it had no physical stores and was available exclusively through its online shop, while regularly holding POP UP events. In addition to apparel, it has expanded into lifestyle categories, including soft bras and bed linens. The brand is also listed as available at BAYCREW’S STORE.
Concept
girl,forever!