CELFORD

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Overview

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THE FIRST LADY
CELFORD is a Japanese womenswear brand by Mash Style Lab. It debuted in spring 2018 with the concept “THE FIRST LADY.” Through design, styling, elegance, and messaging, the brand aims to offer attire for the “first lady.” Centered on dresses for special occasions for women in their 30s and 40s, its range includes fit-and-flare dresses, cardigans, blouses, skirts, jackets, bags, shoes, and accessories.

Concept

Design, styling, elegance, and messaging. First lady fashion infused with the originality and pride of countries around the world. The brand conveys refinement and glamour from the moment one encounters it.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2023
2023 Sub-brand
CELFORD GOLF
Clothing

A golfwear line launched for the fifth anniversary

CELFORD GOLF is a golfwear line that debuted in Spring/Summer 2023 to mark the fifth anniv

CELFORD GOLF is a golfwear line that debuted in Spring/Summer 2023 to mark the fifth anniversary of CELFORD’s brand debut. It continues to be presented as a GOLF category and collection on the official website. Promoting an urban design distinct from conventional sporty golfwear, it is positioned as a derivative line that adds functionality suited to travel to and from the golf course and time off to CELFORD’s dress-centered main collection. It also incorporates functions such as waterproofing and UV protection developed through the brand’s work with high-quality materials, balancing style and ease of movement for adult women.

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Brands that share a country of origin, founding period, category or designer.

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