merry jenny is a Japanese womenswear fashion brand operated by MARK STYLER. It launched in 2012, with Yui Yoshikawa serving as director. She is also introduced as the director on the official website. The brand offers clothing as well as bags, shoes, accessories, and other items, and proposes a playful, kitschy girly style. Its primary audience is people from their late teens to their mid-twenties. The brand concept is “Virgin lady closet,” expressing the idea that a generation that is neither “adult” nor “child” can enjoy fashion freely and value an unfading sense of “cuteness.”
Concept
Virgin lady closet