merrylatte is a Japanese women's fashion brand launched in 2020 as an in-house brand by Doi Konzern Co., Ltd. It mainly targets petite women around 150 cm tall and offers clothing incorporating French girly, soft-color, and Korean fashion trends. The brand presents natural, girly clothing that brings “excitement” and “cuteness” within everyday reach, and offers items such as dresses, tops, and bottoms. Anna (@anna__325) serves as the brand producer.
Concept
Natural, girly clothing that keeps the “excitement” and “cuteness” cherished since childhood close at hand.