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REDYAZEL

REDYAZEL

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Country: Japan
Founded: 2014 2010s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

new sensual girly

REDYAZEL was launched in August 2014 as a new apparel brand by the Samantha Thavasa Japan Limited group, and opened its first store at Shinjuku Lumine EST in Tokyo. It is operated by Burnedest Rose Japan Limited. The brand keyword is “new sensual girly.” It presents a next-generation neo-girly style that combines forward-thinking Girly with refined sensuality, and offers dresses, tops, skirts, pants, outerwear, bags, accessories, and more.

Concept

REDYAZEL presents a next-generation neo-girly style that combines forward-thinking Girly with refined sensuality.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

LERASE

Sub-brand

Clothing

A mature daily line for adult generations

LERASE began in August 2021 as an adult-oriented line derived from REDYAZEL. Against the b

LERASE began in August 2021 as an adult-oriented line derived from REDYAZEL. Against the backdrop of the expanding age range and needs of customers who had long supported REDYAZEL, it is positioned primarily for people aged 30 and over, offering fashion to a broader range of generations. While carrying forward REDYAZEL’s characteristic mix of different materials and design-focused approach, the line also places emphasis on quality and sustainability, with a concept centered on women who combine gentleness with strength. Whereas REDYAZEL itself is based on a neo-girly style, LERASE is differentiated as a more mature line with a broader age range.

2021 Sub-brand

LERASE

Clothing

A mature daily line for adult generations

LERASE began in August 2021 as an adult-oriented line derived from REDYAZEL. Against the b