LERASE is an adult line of women’s fashion launched by REDYAZEL. It started in August 2021, carrying forward REDYAZEL’s distinctive design sensibility while expanding its reach to a broader range of generations. Its official concept centers on strength within gentleness and women who adapt flexibly to change and live with grace in their own way, while also placing emphasis on quality and sustainability.
Concept
For women with the gentle, flexible strength of a breeze. For women who adapt flexibly to change while living with grace in their own way. With an emphasis on quality and sustainability, the brand aims to make fashion enjoyable for a broader range of generations.