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Paul & Joe Sister

Paul & Joe Sister

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Country: France
Founded: 2006 2000s
Category: Clothing Accessories Beauty and cosmetics
Related brands: Clothing brands founded in the 2000s Clothing brands from France

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Overview

Tagline

fashion with punch.

PAUL & JOE SISTER is a womenswear line launched in 2006 as the second line of PAUL & JOE, whose creative direction is led by French designer Sophie Mechaly. Based on French traditional style, it carries on a girly, feminine sensibility while focusing on more casual, playful and accessible offerings. Trendy designs and “cool” styling suggestions are also presented as defining features, with the line aimed at women in their 20s and 30s.

Concept

A more casual proposition, more playful too, and more affordable. It is fresh and joyous, fashion with punch.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1995

Year Brand Category Description

1995

PAUL&JOE PARIS

Parent brand

Clothing

A complementary second line for women.

A second line derived from PAUL & JOE Femme and aimed at young women, officially described

A second line derived from PAUL & JOE Femme and aimed at young women, officially described as a sister line. In contrast to the main line’s refined attire, it offers more casual and playful designs, with pieces that can be combined with those of the main line. In addition to women’s clothing, it also offers accessories and serves as an everyday-oriented complement within the women’s collection, extending the overall brand’s world in a lighter direction.

1995

Paul & Joe

Parent brand

Clothing

A second womenswear line with a stronger focus on everyday wear.

A women’s line derived from Paul & Joe Femme, which is positioned as the main line, and of

A women’s line derived from Paul & Joe Femme, which is positioned as the main line, and officially described as its “little sister.” It is easier to incorporate into everyday wear than the main line, foregrounds playful expression, and is clearly presented as a line whose styling can be mixed and matched with Femme. Within the brand’s womenswear, it serves as a second entry point supporting the main line and broadening the overall range of the brand.

1995 Parent brand

PAUL&JOE PARIS

Clothing

A complementary second line for women.

A second line derived from PAUL & JOE Femme and aimed at young women, officially described