MAD Paris is a luxury watch customization and upcycling studio founded in Paris in 2006 by designer Pierre Lheureux. It disassembles traditional timepieces and reassembles them by hand to create one-of-a-kind bespoke watches tailored to each owner’s individuality. The studio is known for modifying iconic models such as those by Rolex and Audemars Piguet.
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MAD Paris
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- Country
- France
- Category
- Related brands
Primary categories
Overview
MAD Paris characteristics
Main traits of MAD Paris
- Decoration & playfulness
- Rich decoration, colours and patterns, and playful design.
- Luxury & heritage
- Position in the luxury market and connections to fashion history and culture.
- Avant-garde & designer
- Avant-garde design and expressions of a designer’s individuality and artistry.
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MAD Paris relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about MAD Paris
Country of origin, founding year, categories and parent brands.
MAD Paris is from France.
MAD Paris was founded in 2006.
MAD Paris covers the following categories: Watches.